How to Boost Your Sales Performance with LEGO SERIOUS PLAY

If you are looking for a fun and effective way to improve your sales skills, team collaboration, and customer satisfaction, you might want to try LEGO® SERIOUS PLAY® (LSP). This is a facilitated method that uses LEGO® bricks as a tool for creative thinking, communication, and problem-solving. In this blog post, I will explain what LEGO® SERIOUS PLAY® is, how it works, and why it can help you achieve better sales results.

Why can LEGO® SERIOUS PLAY® help you achieve better sales results?

LSP can help you achieve better sales results for several reasons:

• It can help you develop your sales skills by allowing you to practice your pitch, presentation, and negotiation techniques in a safe and supportive environment.

• It can help you improve your team collaboration by fostering trust, respect, and mutual understanding among your colleagues.

• It can help you increase your customer satisfaction by enabling you to empathize with your customers' needs, wants, and expectations.

• It can help you discover new opportunities by encouraging you to think outside the box, challenge assumptions, and test hypotheses.

What is LEGO® SERIOUS PLAY®?

LEGO® SERIOUS PLAY® (LSP) is a method that was developed by The LEGO Group in collaboration with leading researchers and practitioners from various fields, such as business, psychology, learning, and neuroscience. The method is based on the idea that people can express their thoughts and feelings more effectively through building and sharing models with LEGO® bricks than through words alone.

LSP is not just playing with LEGO®, but a structured process that follows four core steps:

1. The facilitator poses a question or challenge related to the topic of the workshop (e.g., how can we increase our sales performance?).

2. Each participant builds a model that represents their answer or perspective using LEGO® bricks.

3. Each participant shares their model and story with the group, explaining what it means and why they built it that way.

4. The group reflects on the models and stories, asking questions, giving feedback, and finding commonalities and differences.

By following these steps, LSP enables participants to explore complex issues in a playful and engaging way. It also helps them to tap into their imagination, intuition, and emotions, which are often overlooked or suppressed in conventional meetings.

How does LEGO® SERIOUS PLAY® work?

LSP works by activating three key elements of human cognition: hands-on learning (or "hand knowledge"), metaphors (or "storytelling"), and 3D visualization (or "imagination").

Hands-on learning: Research shows that when we use our hands to manipulate objects,

we activate different parts of our brain than when we use words or numbers. This allows us

to access more diverse and deeper insights that might otherwise remain hidden or

unexpressed.

Metaphors: Research also shows that when we use metaphors to describe our experiences,

we create connections between seemingly unrelated concepts or domains. This helps us

to communicate more effectively, especially when dealing with abstract or complex topics.

Metaphors also trigger emotions and associations that enrich our understanding of ourselves

and others.

3D visualization: Research further shows that when we create 3D models of our ideas,

we enhance our spatial reasoning and memory skills. This helps us to see patterns,

relationships, and possibilities that might otherwise be overlooked or ignored.

3D models also stimulate our imagination and creativity by inviting us to explore different

scenarios or perspectives.

By combining these three elements in a facilitated process, LSP enables participants to learn from each other, collaborate better, and find innovative solutions to their challenges.

In summary, LEGO® SERIOUS PLAY® is a powerful method that can boost your sales performance

by enhancing your thinking, communication, and problem-solving abilities. If you are interested in trying it out, you can find more information on the my masterkeynote official website.

Happy Building!